There was once a Swedish publisher who (after looking at the German book market) had the stroke of genius to start selling books in a completely new way, namely through a club with a membership magazine. Bonnier's Book Club was started in 1970 and has since been Sweden's largest book club! The members' magazine Bokspegeln - which is Sweden's largest reading guide - has over the years thumped into the mailboxes of hundreds of thousands of reading-hungry members.
The market has changed a lot since then and today they work a lot with their members via their website. The purpose of redesigning the page is to produce a modern and more user-friendly design with the aim of creating increased conversion and strengthening e-commerce.
