Smörgåsbord and "I want feeling"
Cervera needed help to increase digital sales, which developed into an innovative digital platform. The solution is flexible and starts from the physical shopping behavior with a digital adaptation where simple product presentations are combined with campaigns, inspiring sections with editorial material and recipes that entice to share images on social media channels.
The platform and the visual communication are based on the idea of serving the user a "sandwich table" that inspires and creates an "I want feeling".
Cervera.se should be a website where the content is used by store staff but at the same time provides inspiration and information to customers. A concept that means more returning visitors and not least increased sales.
A list of requirements Cervera had was: clearer interface thinking, super simple navigation, large inspiring product images, large inspiring background, banners with "hotspots", simple and good search function both for products and information on the page.
