Minute insurance on demand

When the accident is there

How can we effectively reach potential new customers who don't want to commit to an annual basis when it comes to insurance? How do we reach a new and discerning target group that wants full control over their insurance without any locks? These are some of the questions that were discussed together with a customer in the insurance industry.

We created an innovative concept using narrative pencil sketches that present a simple and smooth method of underwriting insurance in seconds through secure login with BankID. In a few seconds, you have a signed insurance policy that you can use for as long as you wish.

For example, when you are standing in a lift queue, you can easily take out insurance with a few quick clicks by using a QR code. Or in a situation where you need to visit the vet but lack insurance, you can easily get one on the spot.

This innovative approach enables us to attract potential new customers in a smart and user-friendly way, while meeting the needs of a discerning target group who demand flexibility and control over their insurance.