Hemmabutikerna

The name change and phase of change set the ball rolling

New logo, renewed design language and communication

One click from purchase

The challenge was to build a more useful web where the customer should never be more than a click away from a purchase. The home stores also wanted to help their retailers strengthen their digital market positions in the local markets. With their own microsite under Hemmabutikerna.se, the stores can create their own local campaigns and build proximity to the customer also in digital channels.

The home stores were in a situation in 2011 where they faced several different digital challenges, e.g. create better conditions to increase sales and brand loyalty, work proactively with digital campaigns to increase sales.
VRIK logotyp on a window in gold-wrap

Launch of the platform

The new digital platform was successfully launched on 2 May 2011 and then with two major launches in the autumn. The result is that Hemmabutikerna has increased control over product and price, the staff in purchasing and marketing have a good workflow that suits their business.

The Hemmabutik chain was later sold by Hakon Invest to the EEL group in December 2011. The biggest success after the purchase of Hemmabutikerna is that the new owner EEL AB also implements the ADB solution for Elon, Elkedjan, Elspar, Hemexperten and Vitvarumeklarna.

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